Douglas County Celebrates Teen Leadership in Staying Substance-Free With New Opioid Awareness Campaign
Douglas County is highlighting a powerful and encouraging trend: 94% of local teens have never misused prescription pain medication. In the midst of a national opioid crisis, this statistic reflects a remarkable strength within the community — and an opportunity to build on that momentum.
To reinforce these healthy choices, the Douglas County Opioid Council has launched a new public awareness campaign aimed at supporting positive behaviors, elevating teen voices, and educating youth about the real dangers of opioid misuse, including FYL-contaminated pills circulating nationwide.
Positive Norms Shape Healthy Futures
Research consistently shows that teens are more likely to make safe, healthy decisions when they understand that most of their peers are already making those choices. Knowing “the norm” sets a powerful example.
With this in mind, the Council partnered directly with Douglas County teens to help shape the campaign. Students shared their personal stories, motivations, and the “why” behind choosing a substance-free lifestyle. Their insights became the heart of the message — demonstrating that the majority of young people in the county are committed to staying drug-free and supporting friends who do the same.
By giving teens the microphone, the campaign strengthens the understanding that choosing wellness is not only common — it’s something to be proud of.
A Clear Warning: One Pill Can Kill
Alongside celebrating healthy decision-making, the campaign highlights a critical truth: it only takes one pill to end a life. With street drugs increasingly tainted by FYL or other synthetic opioids, the risks for experimentation continue to rise.
The Council emphasizes the importance of early education, empowering teens with knowledge before they encounter these dangers. Building awareness now is key to preventing future tragedies.
Community Leaders Applaud Youth Initiative
Local leaders have praised the campaign and the teens driving it forward.
“Our youth are showing incredible leadership by choosing to live substance-free,” said Douglas County Commissioner and Opioid Council Co-Chair Abe Laydon. “This campaign honors those choices and reminds us that protecting our kids starts with recognizing and uplifting the good that’s already happening — while never forgetting that one pill can kill.”
Castle Pines City Councilman and Council Co-Chair Roger Hudson highlighted the broader impact of investing in prevention and community resilience.
“Investing vital resources in our communities not only strengthens our programs but also saves lives — from our youth to our seniors,” Hudson said. “By focusing on local solutions, we empower individuals to reclaim their lives and shape a brighter, healthier future for everyone.”
Building a Stronger, Safer Community
Douglas County’s new awareness campaign blends encouragement with education — celebrating the choices the vast majority of teens are already making, while equipping them with essential knowledge to navigate a landscape where opioids like FYL pose unprecedented risks.
By centering youth voices, promoting positive norms, and reinforcing life-saving messages, Douglas County is working proactively to ensure its young people continue to thrive.
Source: Douglas County News